Harley-Davidson, Inc.
- HOG
- NYSE
- Auto manufacturers
- Motorcycles
- Motorcycle Financing
$26.73
Today −0.11%Quote Oct 19, 2026, 08:00 PM UTC
+0.98%over the last month
Max drawdown −7.8%From 1-month high −3.0%3 months −3.8%
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About Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services.
Where the money comes from
Q2 2026 revenue $1.22B
- Motorcycles$848.1M69.4%
- Parts & Accessories$176.9M14.5%
- Financial Services$117.0M9.6%
- Apparel$56.1M4.6%
- Product and Service, Other$16.9M1.4%
- License$6.3M0.5%
Sector
Consumer cyclical
Industry
Auto manufacturers
Exchange
NYSE
Employees
5,500
Founded
1903
Market value
$2.78B
Quote Oct 19
Floor
$26.46
1.0% below price
Resistance
$27.85
4.2% above price
Price vs analyst targets
36 analysts
Lowest target
$17.00Highest target
$33.00
$17.00Highest target
$33.00
- Price $26.73
- Average target $28.50
- Analysts' target range
Analysts' average target sits about 7% higher. Their range is wide.
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